This study aims to analyze the effect of service quality on brand image, brand trust and repurchase intention, analyze the influence of brand image on brand trust and repurchase intentions, and analyze the influence of brand trust to repurchase intentions. Subject in this research is Cinema XXI Yogyakarta’s consumers. The data used is quantitative with the type of primary data, the sample in this study uses non-probability sampling method with purposive sampling technique, data in the form of quitionnaires are distributed directly, the questionnaires distributed to 200 respondents. Data analysis techniques using SEM with AMOS. This research finding shows that: 1) the service quality have a significant affects to the brand image, 2) the service quality have a significant affects to the brand trust, 3) the service quality have a significant affects to the repurchase intentions, 4) the brand image does not significant affect to the brand trust, 5) brand image does not significant affects to the repurchase intentions, 6) brand trust have a significant affects to the repurchase intentions.