| dc.contributor.advisor | | |
| dc.contributor.author | AZIZAH, NURUL | |
| dc.date.accessioned | 2019-12-03T04:04:13Z | |
| dc.date.available | 2019-12-03T04:04:13Z | |
| dc.date.issued | 2019-03 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/30715 | |
| dc.description | This study aims to analyze the effect of service quality on brand
image, brand trust and repurchase intention, analyze the influence of
brand image on brand trust and repurchase intentions, and analyze the
influence of brand trust to repurchase intentions. Subject in this
research is Cinema XXI Yogyakarta’s consumers. The data used is
quantitative with the type of primary data, the sample in this study uses
non-probability sampling method with purposive sampling technique,
data in the form of quitionnaires are distributed directly, the
questionnaires distributed to 200 respondents. Data analysis
techniques using SEM with AMOS.
This research finding shows that: 1) the service quality have a
significant affects to the brand image, 2) the service quality have a
significant affects to the brand trust, 3) the service quality have a
significant affects to the repurchase intentions, 4) the brand image does
not significant affect to the brand trust, 5) brand image does not
significant affects to the repurchase intentions, 6) brand trust have a
significant affects to the repurchase intentions. | en_US |
| dc.description.abstract | This study aims to analyze the effect of service quality on brand
image, brand trust and repurchase intention, analyze the influence of
brand image on brand trust and repurchase intentions, and analyze the
influence of brand trust to repurchase intentions. Subject in this
research is Cinema XXI Yogyakarta’s consumers. The data used is
quantitative with the type of primary data, the sample in this study uses
non-probability sampling method with purposive sampling technique,
data in the form of quitionnaires are distributed directly, the
questionnaires distributed to 200 respondents. Data analysis
techniques using SEM with AMOS.
This research finding shows that: 1) the service quality have a
significant affects to the brand image, 2) the service quality have a
significant affects to the brand trust, 3) the service quality have a
significant affects to the repurchase intentions, 4) the brand image does
not significant affect to the brand trust, 5) brand image does not
significant affects to the repurchase intentions, 6) brand trust have a
significant affects to the repurchase intentions. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | MAGISTER MANAJEMEN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | |
| dc.subject | Service Quality, Brand Image, Brand Trust, Repurchase Intentions | en_US |
| dc.title | PENGARUH KUALITAS PELAYANAN TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN MINAT BELI ULANG | en_US |
| dc.type | Thesis | en_US |
