| dc.contributor.advisor | TJAHJONO, HERU KURNIANTO | |
| dc.contributor.author | ROSS, DEWI | |
| dc.date.accessioned | 2017-06-06T03:37:19Z | |
| dc.date.available | 2017-06-06T03:37:19Z | |
| dc.date.issued | 2016-02-21 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/10616 | |
| dc.description | This study aims to analyze the influence of perceived ease and benefits to consider computer self efficiacy to use e-book interests of the students from management faculty of Economics, Universitas Muhammadiyah Yogyakarta. The subjects of this study are students who know e-book. This study has 300 samples as the respondents of this study. Students were selected by using purposive sampling non-probability sampling. The analysis tool of this study is Hierarchical Multiple Regression Analysis.
Based on the analysis that has been done by the researcher, it shows that the perception of convenience does not significantly affect the interest in using the e-book. Then, the perceived benefits significantly affect the interest in using e-books, the computer self-efficacy moderated significantly influence the perceived ease of the interest in using e-books, and the computer moderate self efficacy significantly influence the perception of the benefits of the interest in using the e-book. | en_US |
| dc.description.abstract | Penelitian ini bertujuan menganalisi Pengaruh Persepsi Kemudahan dan Persepsi Manfaat dengan Mempertimbangkan Computer Self Efficcay terhadap Minat Menggunakan E-Book pada Mahasiswa Prodi Manajemen fakultas Ekonomi Universitas Muhammadiyah Yogyakarta. Subjek dalam penelitian ini adalah Mahasiswa yang mengetahui E-Book. Dalam penelitian ini sampel berjumlah 300 responden Mahasiswa/i yang dipilih dengan menggunkan metode purposive sampling dan nonprobability sampling. Alat analisi yang digunakan adalah Hierarchical Multiple Regression Analysis.
Berdasarkan analisi yang telah dilakukan diperoleh hasil bahwa persepsi kemudahan tidak berpengaruh secara signifikan terhadap minat menggunkan e-book, persepsi manfaat berpengaruh secara signifikan terhadap minat menggunakan e-book, computer self efficacy memoderasi secara signifikan pengaruh persepsi kemudahan terhadap minat menggunakan e-book, dan computer self efficacy memoderasi secara signifikan pengaruh persepsi manfaat terhadap minat menggunakan e-book. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Persepsi Kemudahan, Persepsi Manfaat, Computer Self Efficacy, dan Minat Menggunakan E-Book. Perceived Ease, Perceived Usefulness,Computer Self Efficacy and Interests Using E-Book | en_US |
| dc.title | PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT DENGAN MEMPERTIMBANGKAN COMPUTER SELF EFFICACY TERHADAP MINAT MENGGUNAKAN E-BOOK | en_US |
| dc.title.alternative | (STUDI KASUS PADA MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
F E
441 | en_US |
