| dc.contributor.advisor | SUSANTO, SUSANTO | |
| dc.contributor.author | PRADITA, HANA | |
| dc.date.accessioned | 2017-07-24T06:36:34Z | |
| dc.date.available | 2017-07-24T06:36:34Z | |
| dc.date.issued | 2017-04-19 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/11774 | |
| dc.description | The aims of this research is to determine the influence of product quality, price perception and service quality toward customers satisfaction of Larissa skincare in Yogyakarta (research on student of muhammadiyah university of yogyakarta). The type of this research is sampling porposive. This research is using multiple linear analysis, sampling for 180 respondents. Based on the result of this research showed (1) The influance of product quality, price and service quality has simultaneously effect toward customers satisfaction of larissa skincare, (2) Product quality has positive and significant effect toward customers satisfaction of larissa skincare, (3) Price perception has positive effect but has not showed significant effect toward customers satisfaction of larissa skincare, (4) Service quality has positive and significant effect toward customers satisfaction of larissa skincare. | en_US |
| dc.description.abstract | Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasaan pelanggan Larissa skincare di Yogyakarta (studi pada mahasiswa universitas muhammadiyah yogyakarta). Metode Penelitian ini yaitu porposive sampling. Penelitian ini menggunakan Analisi Linier Berganda, menggunakan sampel sebanyak 180 responden. Berdasarkan hasil penelitian ini menunjukan (1) Pengaruh kualitas produk, harga dan kualitas pelayanan berpengaruh secara simultan terhadap kepuasaan pelanggan larissa skincare, (2) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasaan pelanggan larissa skincare, (3) Persepsi Harga berpengaruh positif dan tidak signifikan terhadap kepuasaan pelanggan larissa skincare, (4) Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasaan pelanggan larissa skincare. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Kualitas produk, Persepsi Harga, Kualitas pelayanan, dan Kepuasaan pelanggan. Product quality, Price Perception, Service quality and Customers satisfaction | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN LARISSA SKINCARE | en_US |
| dc.title.alternative | (STUDIPADAMAHASISWAUNIVERSITASMUHAMMADIYAH YOGYAKARTA) | en_US |
| dc.type | Thesis
SKR
F E
406 | en_US |
