| dc.contributor.advisor | DEWI, PRAMITHA ESHA NIRMALA | |
| dc.contributor.author | KUSUMAWATI, TRI LUSI | |
| dc.date.accessioned | 2017-08-07T06:02:59Z | |
| dc.date.available | 2017-08-07T06:02:59Z | |
| dc.date.issued | 2017-06-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12547 | |
| dc.description | The high prevalence of common cold, the medicines that are readily
available in the market and relatively affordable prices become one of the drivers
of community’s flue self medication. In addition, the advances in the increasingly
sophisticated technology have made it easier for the community to access
information, including the medicine advertisements via aired on television which
may influence customer behaviors in selecting the medicines they use in the selfmedication
action. This research was conducted with the purpose of figuring out
the influence of medicine advertisements aired on television on the level of
knowledge on flue self-medication and self-medication action of the students of
non-medical study program in University Muhammadiyah Yogyakarta (UMY).
The methods used in this research were observational methods with crosssectional
design. The research was conducted at the Integrated Campus of UMY.
The sampling was carried out using simple random sampling technique and 81
respondents were obtained. The data were collected from questionnaires
completed by the respondents accompanied by the researcher. The data were
analyzed descriptively using chi-square test and fisher exact test.
The result of this research reveals that the influence of drug advertisement
broadcasted on television towards the knowledge of common cold self-medication
appears to have p significant value amounted to 0.529. Meanwhile, the influence
of the aforementioned advertisement towards the action of such medication has p
significant value amounted to 0.296. Therefore, the researcher concludes that drug
advertisement broadcasted on television does not affect the degree of knowledge
upon common cold self-medication as well as the action of such medication to
students of non-health study programs in University Muhammadiyah Yogyakarta
(UMY). | en_US |
| dc.description.abstract | Tingginya prevalensi flu (common cold) dan tersedianya obat dipasaran
dengan mudah serta harga yang relatif terjangkau menjadikan salah satu
pendorong tindakan swamedikasi flu oleh masyarakat. Selain itu, kemajuan
teknologi yang semakin canggih membuat masyarakat mudah dalam mendapatkan
informasi, salah satunya iklan obat di televisi yang dapat mempengaruhi perilaku
konsumen dalam pemilihan obat yang digunakan dalam tindakan swamedikasi.
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh iklan obat di
televisi terhadap tingkat pengetahuan swamedikasi flu dan tindakan swamedikasi
flu pada mahasiswa Universitas Muhammadiyah Yogyakarta (UMY) program
studi non kesehatan.
Metode penelitian ini merupakan penelitian yang bersifat deskriptif
observasional dengan rancangan cross sectional. Penelitian ini dilakukan di
Kampus Terpadu UMY. Teknik pengambilan sampel dilakukan menggunakan
simple random sampling dan didapatkan jumlah responden sebanyak 81 orang.
Data yang dikumpulkan berasal dari data kuesioner, yang diisi oleh responden
didampingi oleh peneliti. Analisis data secara deskriptif dilakukan dengan uji chi
square dan fisher exact test.
Hasil penelitian menunjukkan bahwa pengaruh iklan obat di televisi
terhadap tingkat pengetahuan swamedikasi flu memiliki nilai signifikan p yaitu
0,529 dan pengaruh iklan obat di televisi terhadap tindakan swamedikasi flu
memiliki nilai signifikan p yaitu 0,296. Kesimpulan yang didapat yaitu iklan obat
di televisi tidak mempunyai pengaruh terhadap tingkat pengetahuan swamedikasi
flu dan tindakan swamedikasi flu pada mahasiswa program studi non kesehatan di
Universitas Muhammadiyah Yogyakarta (UMY). | en_US |
| dc.publisher | FKIK UMY | en_US |
| dc.subject | Iklan obat, swamedikasi flu, mahasiswa non kesehatan. medicine advertisements, flue self-medication, non-medical students. | en_US |
| dc.title | EVALUASI PENGARUH IKLAN OBAT DI TELEVISI TERHADAP SWAMEDIKASI FLU (COMMON COLD) PADA MAHASISWA PROGRAM STUDI NON KESEHATAN DI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA (UMY) | en_US |
| dc.type | Thesis
SKR
FKIK
030 | en_US |
