| dc.contributor.advisor | RESTUNING, SAFAAH | |
| dc.contributor.author | NINGRUM, DYAH AYU | |
| dc.date.accessioned | 2018-01-18T04:25:00Z | |
| dc.date.available | 2018-01-18T04:25:00Z | |
| dc.date.issued | 2017-12-30 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/16958 | |
| dc.description | Penelitian ini bertujuan untuk mengetahui pengaruh promosi, lokasi, produk,
dan pelayanan secara parsial dan secara simultan terhadap keputusan nasabah
menabung di bank syariah dan konvensional dengan studi kasus pedagang Pasar
Prawirotaman Yogyakarta.
Populasi dalam penelitian ini sebanyak 507 pedagang Pasar Prawirotaman
Yogyakarta. Teknik pengambilan sampel menggunakan teknik purpossive
sampling sebanyak 100 responden. Teknik pengumpulan data menggunakan
kuesioner sebanyak 20 item pertanyaan yang dinilai dengan skala likert 1-5.
Analisis data yang digunakan dengan uji validitas, uji reliabilitas, uji normalitas,
uji multikolinearitas dan uji heteroskedastisitas. Teknik analisis data untuk
menjawab hipotesis menggunakan analisis regresi berganda, uji t dan uji f. Semua
pengujian tersebut dibantu dengan menggunakan SPSS 22.
Hasil penelitian menunjukkan bahwa, secara parsial faktor promosi, produk
dan pelayanan berpengaruh signifikan terhadap keputusan nasabah menabung di
bank syariah, namun faktor lokasi tidak berpengaruh signifikan terhadap
keputusan nasabah menabung di bank syariah. Secara parsial faktor promosi,
lokasi, produk dan pelayanan berpengaruh signifikan terhadap keputusan nasabah
menabung di bank konvensional. Sedangkan secara simultan faktor promosi,
lokasi, produk, dan pelayanan secara bersama-sama berpengaruh signifikan
terhadap keputusan nasabah menabung di bank syariah dan bank konvensional. | en_US |
| dc.description.abstract | This study aims to determine the influence of promotion, location,
products, and services partially and simultaneously to the decision of customers to
save money in sharia and conventional bank with the case study of traders
Prawirotaman Market Yogyakarta.
The population in this study as many as 507 traders Prawirotaman Market
Yogyakarta. Sampling technique using purposive sampling technique counted 100
respondents. Data collection techniques using questionnaires as many as 20 items
of questions assessed by the likert scale 1-5. Data analysis used with validity test,
reliability test, normality test, multicolinearity test and heteroscedasticity test.
Data analysis techniques to answer the hypothesis using multiple regression
analysis, t test and test f. All the tests were assisted using SPSS 22.
The results showed that, partially promotion factor, product and service
have a significant effect to customer saving decision in syariah bank, but location
factor did not have significant effect to customer saving decision in syariah bank.
Partially, promotion factor, location, product and service have a significant effect
to customer saving decision in conventional bank. While simultaneously
promotion factor, location, product, and service together have significant effect to
customer saving decision in syariah bank and conventional bank. | en_US |
| dc.publisher | FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | promotion, location, product, service Promosi, Lokasi, Produk, Pelayanan | en_US |
| dc.title | PENGARUH BAURAN PEMASARAN TERHADAPKEPUTUSAN NASABAHMENABUNG DI BANK SYARIAH DAN KONVENSIONAL | en_US |
| dc.title.alternative | Studi Kasus Pedagang Pasar Prawirotaman Yogyakarta | en_US |
| dc.type | Thesis | en_US |
