| dc.contributor.author | ANGGY N.P.P, CINTANANDA | |
| dc.date.accessioned | 2018-06-04T06:31:01Z | |
| dc.date.available | 2018-06-04T06:31:01Z | |
| dc.date.issued | 2018-04-28 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/19530 | |
| dc.description.abstract | This study aims to analyze the Quality of Website, Electronic Word-of Mouth, and
Sales Promotion of Impulsive Purchases at Shopee. The subjects of this study are
consumers who have made online purchases at Shopee. In this study, sample of
100 respondents were selected using purposive sampling and nonprobability
sampling method. The data analysis tool used is Multiple Linear Regression.
Based on the analysis that has been done obtained the results that the quality of
websites, electronic word-of mouth, and sales promotion have a significant
positive effect on impulsive purchases partially or together.
Keywords: Website Quality, Electronic Word-of Mouth, Sales Promotion, and
Impulsive Purchase | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Website Quality, Electronic Word-of Mouth, Sales Promotion, and Impulsive Purchase | en_US |
| dc.title | PENGARUH KUALITAS WEBSITE, ELECTRONIC WORD-OF MOUTH, DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF PADA SHOPEE | en_US |
| dc.type | Thesis
SKR
FEB
160 | en_US |
