The Account Executive role is very important in a media company. Because without using the Account Executive in a media company, it will not run smoothly. It happened because an Account Executive in a media company was in charge of finding the clients. The study purpose was to determine the activity that carried out by the Account Executive in PT Tempo Inti Media Tbk Central Java & DIY Agency in attracting the potential advertisers. In this study a qualitative descriptive method was used, the research location conducted in Kolonel Sugiono Street No. 47 Keparakan, Mergangsan, Yogyakarta. Data collection method that carried out in this study were by interview, observation, and collection of official files or archives of Tempo Media. The data analysis technique of the study was using interactive analysis. The applied data validity test was using triangulation. The result of this study concluded that the Account Executive activity in PT. Tempo Inti Media Tbk Central Java & DIY Agency is looking for clients, also establishing good relationship with client both by using some strategies through planning and promotional mixes, namely advertising, sales promotion, personal selling, public relations and direct marketing