| dc.contributor.advisor | RIMIYATI, HASNAH | |
| dc.contributor.author | PAMUNGKAS, AKBAR LANTIP | |
| dc.date.accessioned | 2019-09-12T03:30:30Z | |
| dc.date.available | 2019-09-12T03:30:30Z | |
| dc.date.issued | 2019-01-14 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28768 | |
| dc.description | This study aims to analyze the influence of perceptions of product quality, price perception, and promotion of purchasing decisions. The sampling method used in this study was nonprobability sampling and nonprobability sampling used was purposive sampling. The number of samples in this study were 150 people who were consumers of Honda Vario eSP products in the city of Ngawi. Data was collected using a questionnaire. The analysis technique in this study used multiple linear regression. The results of this study prove that the perception of product quality, price perception and promotion simultaneously influence the purchasing decision. For partial test Perception of product quality and price perception influences purchasing decisions, and promotion does not affect purchasing decisions. | en_US |
| dc.description.abstract | This study aims to analyze the influence of perceptions of product quality, price perception, and promotion of purchasing decisions. The sampling method used in this study was nonprobability sampling and nonprobability sampling used was purposive sampling. The number of samples in this study were 150 people who were consumers of Honda Vario eSP products in the city of Ngawi. Data was collected using a questionnaire. The analysis technique in this study used multiple linear regression. The results of this study prove that the perception of product quality, price perception and promotion simultaneously influence the purchasing decision. For partial test Perception of product quality and price perception influences purchasing decisions, and promotion does not affect purchasing decisions. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Perception of Quality Product, Perception Price, Promotion and Buying Decision | en_US |
| dc.title | ANALISIS PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO ESP (STUDI KASUS PADA KONSUMEN DI KOTA NGAWI) | en_US |
| dc.type | Thesis
SKR
FEB
245 | en_US |
