PENGARUH EXPERENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL ANTARA , PADA PELANGGAN RESTORAN WESTLAKE DI KOTA YOGYAKARTA
ZIANTO, ERIK SAIFUDIN
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The main objective of restaurants within the hearts of consumers is through consumer loyalty, where the loyalty of the consumers themselves can be obtained using several methods of marketing to attract the attention of consumers. One of them is to see how customer satisfaction can be obtained, by using methods experential marketing one. Where we know Experential marketing in modern times is the most powerful methods in attracting consumers aimed at providing consumer loyalty itself. The population of the research is that consumers have ever eaten in a restaurant Westlake, by sampling using purposive sampling, a total of 110 samples using the method of analysis using simple linear regression. The results of this study itself is where the method of marketing expereential significant effect on customer satisfaction, and methods experential also have a significant effect on consumer loyalty. As for the positive impact of customer satisfaction on consumer loyalty, but no significant effect on customer loyalty.