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dc.contributor.authorMUCHIDIN, DIDIN JOHAN
dc.date.accessioned2016-12-27T07:29:36Z
dc.date.available2016-12-27T07:29:36Z
dc.date.issued2016
dc.identifier.urihttp://repository.umy.ac.id/handle/123456789/7577
dc.descriptionThis study aims to analyze how big the influence of product, price, promotio, and place simultaneously and partially againts the purchasing decision indosat ooreedoo. This research was conducted at the UMY of Yogyakarta and became the respondents of the study are students of UMY. Characteristics of respondent in this study is consumer who have used product indosat ooredoo and students active of UMY. The number of respondents that used in this study was 100. The type of data being used is the primary data and data collection techniques using the survey methods with quetionnaire tools. Data analysis in this study using multiple linear regression using SPSS software. The result of this study showed the relationship between product, price, promotion and place the collectively influence on purchase decisions. Partially relationship between product toward purchase decision are significant, relationship between price toward purchase decision are significant, relationship between promotion toward purchase decision are significant. While the relationship between place toward purchase decision are not significant.en_US
dc.description.abstractThis study aims to analyze how big the influence of product, price, promotio, and place simultaneously and partially againts the purchasing decision indosat ooreedoo. This research was conducted at the UMY of Yogyakarta and became the respondents of the study are students of UMY. Characteristics of respondent in this study is consumer who have used product indosat ooredoo and students active of UMY. The number of respondents that used in this study was 100. The type of data being used is the primary data and data collection techniques using the survey methods with quetionnaire tools. Data analysis in this study using multiple linear regression using SPSS software. The result of this study showed the relationship between product, price, promotion and place the collectively influence on purchase decisions. Partially relationship between product toward purchase decision are significant, relationship between price toward purchase decision are significant, relationship between promotion toward purchase decision are significant. While the relationship between place toward purchase decision are not significant.en_US
dc.language.isootheren_US
dc.publisherFAKULTAS EKONOMI UMYen_US
dc.subjectPRODUCTen_US
dc.subjectPRICEen_US
dc.subjectPROMOTIONen_US
dc.subjectPLACEen_US
dc.subjectPURCHASE DECISIONen_US
dc.titleANALISIS PENGARUH PRODUK, HARGA, PROMOSI, DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOSAT OOREDOOen_US
dc.typeThesis SKR 666en_US


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