PENGARUH PENGETAHUAN PRODUK DAN NORMA RELIGIUS TERHADAP NIAT MENGKONSUMSI PRODUK MAKANAN HALAL DENGAN SIKAP SEBAGAI VARIABEL MEDIASI
Abstract
This study aims to analyze the influence of product knowledge, religious norm
to purchase intention mediated by attitude on Samyang Noodle cunsumers in Special
Region of Yogyakarta province. The subject in this study was consumers Samyang
Noodle. Sampling which used in this study were 131 respondents using purposive
sampling technique. Analysis tool which used in this study is Structural Equation
Modeling (SEM) using AMOS ver 22.
Based on the analysis that heve been made the results are the product
knowledge significantly influence attitude, religious norm significantly influence
attitude, product knowledge not significantly influence purchase intention, religious
norm significantly influence purchace intention, attitude not significantly influence
purchase intention, attitude is significantly mediating purchase intention, and attitude
not significantly mediating purchase intention