The study was conducted to analyze whether there were differences in company operations before and after certification and consumer perceptions of differences before and after halal certification. The object of this research is a company engaged in the bakery food industry, Pitaloka Bakery, which has had halal certification since 2010. Data collection using interview methods and documentation and data analysis using data triangulation techniques. The results of this study indicate that Pitaloka Bakery understands and understands about halal certification and the majority of consumers also understand about halal certification. There is no difference in the production process of Pitaloka Bakery, but there are differences in terms of the raw materials used, namely in the 90s due to lack of information and information from the authorities in managing certification.